Vodafone Overview Summary
End-to-end redesign of Vodafone's internal B2B tooling — streamlining complex data views into actionable dashboards.
Digital Product Designer
Bringing B2C clarity to complex product ecosystems.
I am a Senior Digital Product Designer with 10+ years of experience bridging the gap between intricate technical requirements and seamless user journeys. My expertise lies in leading redesigns and optimizing flows that directly impact business metrics — like significantly reducing drop-off rates and increasing product satisfaction.
I take ownership of the design process, from solitary deep work on complex architecture to mentoring and scaling design practices within a team.
Companies that trust me
Selected Work
Redesigned the Cleaning Tool flow inside Vodafone's security app, cutting drop-off from 60% to 20% through progressive disclosure and trust-building UI patterns.
End-to-end redesign of Vodafone's internal B2B tooling — streamlining complex data views into actionable dashboards.
Redesigned the checkout flow for one of Germany's largest e-commerce platforms. Deep-dive into user research, conversion funnel analysis, and iterative prototyping.
Built the product experience for Trivago's talent recruitment platform — from research to high-fidelity prototypes.
10-foot UI design for a Smart TV application — navigation patterns, remote-first interactions, and living room context.
About
Photo coming soon
Senior Lead Product Designer
I design systems, not just screens. Over 10 years I've helped B2B and consumer product teams at companies like Trivago, Real.de and Vodafone build scalable, user-centred digital experiences — from early discovery to shipped product.
Mentorship
Over the past years, I have conducted 100+ mentorship sessions, helping designers unlock their potential and move toward concrete career outcomes.
I have supported 4 long-term mentees who achieved key goals: landing a job, completing high-impact portfolio projects, and earning promotions.
My focus is practical: portfolio and CV reviews, plus market positioning to improve visibility and competitiveness in the job market.
I believe in contributing to the community and sharing knowledge. Mentorship is how I do that.
Book a mentoring sessionOpen to Senior Product Designer and Lead roles. Based in Düsseldorf, available remotely.